BROOKLYN ROASTING COMPANY
A re-brand of Brooklyn Roasting Company, a Brooklyn-based coffee wholesaler and cafe chain. With a dated branding system and financial instability, the company is not very well known outside of Clinton Hill or the Navy Yards. This fresh look, with a “serious, not snobby” feel and a focus on sustainability, brings BRC up to the 21st century coffee standard expected from a $6.00 latte
04–23
Branding
Art Direction
Typography
Web Layout
UX/UI
Package Design
PROCESS + SKETCHES