DWN + UNDR
Down and Under (Stylized DWN + UNDR) is a concept fashion brand created over the course of an entire semester via a brand identity standards and a responsive website. DWN + UNDR appeals to the more esoteric of tastes, with a focus on street wear, ethical practices, and keeping true to the city’s underground and maker culture. DWN + UNDR would be the trendsetters of the day, inspired by the paths built by Virgil Abloh and Vivienne Westwood. Which leaves the question: You In?
12–22
Branding
Art Direction
Web Layout
UX/UI
Photography
PROCESS + SKETCHES