PAPA’S PILAR RUM
Key West, Florida produces a beautiful rum under the name of American author Ernest Hemingway and his boat. Hemingway was a Key West resident for many years, and his boat was a common sight in the harbor and around the Caribbean. Hemingway’s world travels had made him a connoisseur of rum, his preferred poison. Years later, a Key West distillery bottled a dark blend under his name that I thoroughly enjoyed on a trip down there, but the branding and packaging made it feel like a cheap booze for tourists, not the $60 blend of amazing rums from all around. I sought to rectify this mistake and give Hemingway’s namesake rum a label worthy of its bold and well-traveled flavors.
03–24
Branding
Art Direction
Package Design
PROCESS + SKETCHES