JJ Friel

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-  DESIGNER -  ARTIST -  CREATIVE DIRECTION -  ECCENTRIC APPROACHES TO UNIQUE PROBLEMS 


Under the guide of Editor-In-Chief Kathryn Keller, we took the design direction of the budding Brooklyn indie culture magazine to a more DIY feeling matching the nature of the writers, artists, and venues for which we wrote. We created a dynamic language to quickly produce posts for social media to promote articles and redirect social media viewers to the website. These boosted engagement on the 7in Sound Instagram by 50% during their first week online.


seven inch sound


Social Media Campaign Direction